In today’s fast-paced digital landscape, leveraging technology is essential for marketers aiming to stay ahead of the fierce competition. As businesses increasingly turn to artificial intelligence (AI) to enhance their marketing strategies, a plethora of innovative tools has emerged to streamline processes, optimize campaigns, and improve customer engagement.
In this second installment of our series on AI tools to expedite business operations and processes, this article will explore a selection of powerful platforms designed to elevate your marketing efforts, specifically in content generation and reaching a wider audience and tapping into your desired target market and consumers.
From automating email outreach to enhancing content creation and optimizing SEO, these tools not only save time but also provide valuable insights that can drive results and accelerate your media presence and brand growth. Join us as we delve into the top 5 AI marketing solutions that can transform your approach and help you achieve your business goals through marketing, outreach, and promotional campaigns.
Tweet Hunter
Tweet Hunter is an all-in-one growth and monetization tool designed specifically for Twitter (now X) users to generate tweets and grow their brands and audience. This platform provides tools for content creation, audience engagement, and analytics to further develop a holistic marketing strategy for growing an individual’s Twitter account.
This platform simplifies the process of content creation by putting out engaging and viral tweets to accelerate your account growth. Powered by AI, its Tweet Rewriter, Thread Ideas, and Thread Hook Generator help to ease the time spent researching niches and content that works on Twitter. With its searchable library of over 3 million viral tweets, users simply need to search for topics, keywords, and people, and Tweet Hunter does the rest by churning out content inspiration and written tweets for users to edit, schedule, and post on Twitter.
For users who want to monetize their Twitter, this automation app helps to save time on gaining an active audience through their scheduling and automation features with its easy “add to queue” 1-click system. It also has interaction-based DMs and auto-plug to reply to best performing tweets with links to your desired products or services you’d like to promote, while also helping you to maintain a clean profile between tweeting and retweeting. The app also helps to monitor key metrics and identify top tweets that generated the most followers, engagement, and reach to reiterate the success formula while analyzing the performance of each tweet and user account growth through impressions, clicks, and profile visits.
In addition, Tweet Hunter could also turn Twitter into a sales machine with their CRM features, in which users can import and organize people into lists, and automate the engagement process to increase reach and impressions to one’s account. This could also be used in finding more clients through relevant tweets and user data extraction, which are all done in Tweet Hunter.
Tweethunter offers a free trial, but pricing starts at $23 a month for basic features such as access to over 3M viral tweets library, custom tweet inspirations, automation on DM, plug, retweet, and complete Twitter analytics with unlimited Twitter accounts. If you opt for a more premium tier, pricing starts at $36 a month for everything in the previous tier with AI writers to help with thread ideas, hooks, writing, and editing of tweets with its daily AI-written tweets feature with Twitter CRM. There is also an enterprise option with ChatGPT integration and the option to train a custom model of our AI engine to fit your exact needs and niche.
Semrush
Trusted by 30% of Fortune 500 companies as their go-to marketing tool, Semrush is a platform for all things SEO, content marketing, competitor analysis, PPS, and social media marketing. Its versatility is designed to enhance online visibility for websites and social media accounts with a wide range of digital marketing solutions and analytics for users to play around with.
Some of its key features include keyword research, site audits, and competitor analysis. Semrush has updated its keyword research toolkit with AI capabilities, including Personal Keyword Difficulty (PKD) and topical authority metrics to evaluate specific keywords' relevance to topics, thereby streamlining the keyword selection process for users. Its site audit also helps to scan websites for SEO issues while tracking your search engine results page (SERP) positions daily. Users get to analyze their domain’s backlink profile, as well as uncover national and local keywords to help improve their site faster and smarter. Same could be done to track your competitors’ marketing strategies with Semrush analyzing traffic, keywords, and backlink gaps of any other websites to help identify promotion strategies users should take, while generating ideas for growing their market shares and online presence.
Semrush also offers an SEO writing assistant to further optimize your website, finding topics that resonate with the website’s targeted audience and creating content that ranks to help with engagement and increase organic traffic to your website. Their AI writing assistant feature helps to rewrite and improve written copy to be used, making it easy for users to stay consistent with their postings in terms of their tone of voice, readability, and SEO ranking.
Semrush is also available for social media accounts, making it easy for users to access all of their accounts from websites to social media from one platform. Similar features such as tracking and analyzing competitor accounts are available for social media, while analysis of users’ posts and accounts are also provided with options to schedule posts on their social media directly from the platform after getting suggestions from its analysis reports.
For agencies looking for SEO tools, Semrush offers the effortlessness of streamlining processes for their clients’ growth, with a dashboard to manage client workflow with CRM, automating client reporting and pitching while also getting quality leads and creating white-label client portals to share progress details. It has
Starting from $118 per month on the Pro subscription, users get to enjoy its key features like daily keyword tracker, keyword, domain, and backlink analytics on 5 projects, with additional charges for premium features such as listing management, map rank tracker, and more in-depth analytics features. There are also Guru and Business subscriptions on the higher end with access to more basic features, with custom plans subjecting to users’ needs available.
Perplexity
Perplexity is an advanced AI-driven tool combining the features of a search engine and a conversational AI, which is particularly useful for applications in digital marketing and content creation. Perplexity excels in generating high-quality, research-backed, and contextually relevant content. This tool helps optimize content for search engines by suggesting relevant keywords, crafting meta descriptions, and enhancing online visibility through technical market research. Its efficiency and scalability is undeniable to meet increasing demands and data-driven insights. Using accurate prompts, this tool is powerful to enhance targeting precision and improve the overall effectiveness of marketing efforts and trends.
Perplexity also introduces Perplexity Spaces, which is a customizable space for users to organize, search, and collaborate with up to 10 participants on information. This helps with personalized knowledge management, useful for both personal and professional projects such as academic research, project management, and marketing campaigns. This is a powerful solution that allows users to select different AI models (such as GPT-4 or Claude) to tailor project output according to users’ needs. It also integrates web and local search which enables users to merge online searches with their uploaded files and documents. This space can also help with content creation, transforming gathered information into structured content optimized for publication.
Perplexity is a free tool for all to use, with a limited option of 2 Pro searches per day which offer more detailed and nuanced answers using advanced AI models, while also offering a paid version of its AI-powered search tool. The Pro plan starts at $20 per month with increased search capacity, DALL-E for image generation, file analysis, and more advanced AI models.
Grammarly
Grammarly is a helpful AI writing tool that is efficient in content generation for marketing use or promotional purposes. It is a platform and also an extension that could be added to popular web browsers like Google Chrome, Mozilla Firefox, Microsoft Edge, and Safari. The extension allows for seamless integration with over 500,000 apps and programs, making it a versatile AI writing assistant for improving writing across different functions and purposes. Grammarly provides real-time writing assistance across various platforms, including emails, social media postings, and documents, which comprises grammar, punctuation, clarity, and tone suggestions and corrections.
Its generative AI tool also helps to turn complex ideas into concise pointers and copy of any format and form. From rewording to sentence and article rewriting, from creating Instagram captions to producing slogans and blog posts, Grammarly helps users to go from a blank page to a polished page of written pieces in a few clicks and simple prompts.
The AI writing tool starts free with basic grammar and spelling checks, writing tone detection, and limited access to AI prompts, while the premium plan costs from $12 per month with all the advanced tools to help with tone adjustment, style suggestions, access to larger set os AI prompts, and ability to rewrite full sentences. Business plans are available from $45 per month per member with additional team management tools, brand tone customization, analytics dashboards, and enhanced security features such as SCIM, BYOK, cost center visibility and dedicated support.
Hunter.io
Hunter.io is an AI marketing tool primarily focused on email outreach and lead generation. It streamlines the process of finding, verifying, and connecting with potential customers through email, making it an essential resource for marketers and sales professionals. It can be added as a browser extension as well to find email addresses behind the websites that users are browsing with just a single click. Trusted by over 5 million users and household names like Adobe, Microsoft, and Canva, this tool is essential in identifying relevant leads and their respective contact details for
Hunter aims to help you connect with any professional that matters to your business. It uses a combination of proprietary technology and artificial intelligence to find, verify, and enrich contact details, helping users to find leads based on their ideal customer profiles while saving up valuable time guessing emails. On top of that, Hunter also performs domain search to help you find the best person to contact from a company name or website that you are interested in, with verified and accurate results, avoiding bounces and protecting your sender reputation.
Hunter helps to send personal emails at scale which are easily personalizable and it also aids in reviewing emails to ensure relevance. It is optimized for its deliverability to reach the inbox and not the spam folder through sending emails from the user’s own mailing account, with tracking included to check for opened, clicked, replied, and bounced mail to help strategize for your next cold emailing. With over 5000 other platforms that Hunter allows for their native CRM integration, syncing data is also made easy to grow your business’s outreach faster. Users can also create a tailor-made integration with the power of Hunter’s API.
Hunter offers a free plan that allows users to access basic functionalities suitable for individuals or small businesses to test the service, while the paid plans start from $34 a month with more monthly searches and email verifications, additional features such as domain search, CSV exports, and connected email accounts.
OpusClip
OpusClip is an AI clipping tool powered by OpenAI that repurposes long videos into shorts in one click. At its core, OpusClip utilizes sophisticated generative AI algorithms to analyze videos and automatically identify the most compelling moments from uploaded clips, which are then be repurposed into shareable formats suitable for platforms like TikTok, Instagram Reels, and YouTube Shorts. This tool not only simplifies the editing process but also empowers creators to maximize their reach and engagement while keeping up with minimal editing efforts and a high yield return for their shared content.
Features such as its AI-powered video analysis examines longer forms of video clips for their speech dynamics, visual transitions, and engagement potential, resulting in the clips produced being optimized for virality while its virality prediction feature helps creators to focus on replicating the result of successful content performance through a virality score to each clip based on its analysis. OpusClip also automatically adjusts videos to fit various aspect ratios (1:1 for Instagram, 9:16 for TikTok, and 16:9 for YouTube), ensuring that synced content looks professional across all platforms with seamless integration to other softwares like Adobe Premier Pro to allow for advanced edits. Users can create and save templates that maintain brand consistency across their videos by customizing fonts, colors, and logos. The platform also includes a social media schedule to auto-post clips directly across social media, streamlining content distribution at the optimal posting times.
There is a free version of OpusClip available with many limitations such as the clip aspect ratios, video processing time, clip length, storage, and presets. The paid version starts with the Starter tier at $15 per month to have an upgrade on all the features, including removal of watermark, 150 credits per month (1 credit equals to 1 minute of video processing), AI clipping with virality score, auto-post feature, and a more powerful editor. The Pro tier offers on top of that AI B-roll, 3600 credits per year instantly for use, input from 10+ sources, option to export to Adobe Premiere Pro & DaVinci Resolve with multiple aspect ratios (9:16, 1:1, 16:9), social media scheduler, and custom fonts. The enterprise plan is also available for larger companies looking to develop their own business assets, dedicated storage, API and custom integrations, and more advanced features.
In conclusion, we hope this overview provides valuable information and insights into various AI tools that can significantly improve the operations and marketing efforts to better streamline content output on creating and managing your websites and social media accounts. By harnessing the right AI tools and putting them into good use of their functions, marketing can transform into an easier task at hand, setting the stage for brand growth through organic traffic and impressions.
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